Adam Rudd

Sharing with Paret

The 80/20 Rule, also known as the Pareto principle, states that 80% of effects are created by 20% of causes. It’s proven to be widely applicable, and is the reason why you should share your work and ideas with other people without fearing theft. I speak to a lot of students (particularly artists) who are concerned with this.

Don’t be.


80% of the people you share your ideas and work with who DO want to take your stuff are too lazy to steal from you. No matter how amazingly awesomely world changing it is.

That leaves 20% of a minority who:

1)      Love your idea above all others AND

2)      Don’t believe your relationship is worth more than an idea AND

3)      Think they can improve their life from it.

What are the odds of that?!

Well, for metrics sake, lets suggest that the odds are 20% of the people you pitch your idea to will think of nicking your stuff.

Of 100, that means 20 people. And from that 20, if we assume 20% will actually attempt to go ahead with it, we are left with just 4 people. 4% – and a highly unlikely 4% at that, given the ease at which identity is established on the internet. 4%!

Go ahead. Raise your voice and share your special baby project. 96% of us want to hear about it – and 19% want to help.

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